Clear Evidence. Confident Decisions. Reduced Risk.
I help enterprise teams understand how real users experience their digital products, services, and journeys — so teams can align, prioritise, and make decisions with confidence.
With 25 years of experience working with FTSE 100s, regulated sectors, and multi-disciplinary product teams, I bring a rigorous yet practical approach that supports strategy, execution, and delivery.
Why Enterprise Teams Work With Me
Large organisations face very different challenges from start-ups or SMEs. The risks are bigger. The stakeholders are broader. The decisions are costlier. User insight needs to be:
- Robust, defensible, and evidence-based
- Clear enough to align multiple teams and functions
- Practical enough for delivery teams to act on quickly
- High-quality enough to influence senior decision-makers
You get the combination of senior UX thinking, behavioural insight, strategic context, and commercial clarity that large organisations don’t often get from internal teams or generic agencies.
Phil Randall (Owner at Userfy)
I Typically Help Enterprise Teams With:
- Strategic product decisions.
- Optimising complex, multi-step journeys.
- Proposition messaging and trust evaluation.
- Cross-functional alignment.
- Routinely de-risking decisions.
- Benchmarking & competitor comparisons.
Book a Discovery Call
No sales pitch · No obligation · Just clarity
A structured conversation to understand your product, users, organisational context, and decision constraints.
We’ll discuss:
- The challenges you’re facing and what’s at stake.
- Where real-user evidence could reduce risk.
- The right research approach for your context.
- Whether and how it makes sense to work together.
Not only did Userfy inform the redesign of core customer journeys, but it was also a catalyst for us to re-evaluate our customer experience design principles.
Chief Customer Officer - Blenheim Chalcot
Typical Userfy Services
for Enterprise Teams
Large organisations value clarity and confidence. That’s exactly what I deliver.
UX Evaluation Sprint from £4,500
A structured evaluation of a key journey, proposition, or digital flow, focused on clarity, friction, trust, and behavioural patterns.
Includes:
- 6–8 moderated sessions with target users
- Deep behavioural observation
- Light-touch but rigorous findings
- Prioritised fixes: Critical / High / Medium / Low
- Stakeholder follow-up session
Ideal for: Strategic reviews of onboarding, application flows, journeys, propositions, or service experiences.
Let's Talk an Evaluation Sprint
Strategic Decision-Making from £6,500
A robust research cycle designed to support key moments such as major redesigns, product launches, service transformation, or strategic pivots.
Includes:
- Research planning with key stakeholders
- Moderated testing across multiple cohorts
- Behavioural mapping & journey analysis
- Risks, assumptions, and opportunity identification
- Clear evidence for senior decision-makers
- Executive-ready summary & recommendations
Ideal for: Major product decisions, multi-team alignment, board-level visibility.
Let's Talk Strategic Decision-Making
Ongoing Enterprise Partnership
Ideal for large organisations needing continuous support across multiple teams or product streams.
This may include:
- Monthly or quarterly research cycles
- Test–iterate–retest rhythms
- Supporting discovery, design, and delivery
- Prioritisation & decision support
- Dedicated insight for multiple workstreams
- Executive summaries for senior stakeholders
Let's Talk Ongoing Partnership
Why Work With Me
25 years’ experience in product strategy, UX research, digital, and user behaviour
Experience with FTSE 100s, large consumer brands, regulated sectors, education, logistics, SaaS
Senior-level thinking and behavioural insight that cuts through noise
Clear, calm communication for both senior stakeholders and delivery teams
Focused on action, clarity, and alignment
Completely independent, unbiased and transparent
The range of improvements we made as a result of working with Userfy heavily contributed to the new website's success.
Head of Digital at the YHA
Want Clear, Focused Insight on Your Product?
Learn what’s holding your users back and where the big opportunities lie to improve clarity, trust, and conversion.