Avoid Expensive Mistakes. Build With Confidence.
I’ll validate your idea, proposition, messaging, or prototype with real users before you invest more time and money.
Why Early-Stage Teams Struggle
When you’re building something new, it’s easy to get pulled off track. I’ve built and sold a multi-million-pound tech business, so I know the uncertainty you’re navigating.
- How painful is the problem you want to solve?
- Do users understand and value your proposition?
- Does your messaging land with real users?
- Where and why are users hesitating?
- What should you build now, and what can wait?
I’ll generate fast, real-user insights to help you avoid costly wrong turns and move forward with much more confidence.
Phil Randall (Owner at Userfy)
Certified in Digital Psychology and Persuasion
A Baymard Certified SaaS & eCommerce UX Pro
Trained in Design Thinking by IDEO
Focused, Lean User Testing
that quickly helps you understand:
- Opportunities, user behaviour, and motivations.
- Whether your proposition makes sense to users.
- How users find and experience your prototype.
- Where meaning is breaking down in your journey.
- How messaging and trust signals are landing.
- Where hidden friction is affecting acquisition.
Try My Free UX Risk Scan
No pressure · No obligation · No chasing · No follow-up emails
A fast, expert review designed to give early-stage teams clarity on where your UX may be leaking understanding, trust, or conversion, before you invest more time or money.
You’ll get a high-level assessment of how real people are likely to interpret and experience your product, landing page, or prototype, plus clear guidance on what to do next.
This is a no-obligation diagnostic that helps you understand your potential UX issues early, avoid costly wrong turns and make better decisions with less uncertainty.
Arrange your Free UX Risk Scan
Not only did Userfy inform the redesign of core customer journeys, but it was also a catalyst for us to re-evaluate our customer experience design principles.
Chief Customer Officer - Blenheim Chalcot
Tailored Insight
Services For Early-Stage Teams
Aligned to the realities of early-stage product development and with simple, transparent pricing.
Sense Check from £995
Fast clarity on whether your idea, value proposition, or prototype makes sense to real users. A lightweight, low-risk way to validate early concepts before you commit time or budget.
Includes:
- 4 moderated sessions
- 20 minutes with each target user
- Clear findings within the week
- Priority fixes: what to do now, next, and later
- Follow-up call to discuss
Participant costs: £60 recruitment + £30 incentive per participant (Or bring your own users for free).
Deep Sprint from £2,750
A focused, structured round of user testing designed to help you confidently validate and strengthen.
Includes:
- 6 moderated sessions
- 60 minutes with each target user
- Exploring your end-to-end experience
- Fast, visual findings – what’s working well, what isn’t and why
- Clear recommendations: Fix Now / Fix Next / Fix Later
- Follow-up support
Participant costs: £60 recruitment + £60 incentive per participant (Or bring your own users for free).
Bespoke Projects / Ongoing Partner
Tailored support for early-stage teams with bespoke requirements or who want retained user insight expertise.
I’ll shape something cost-effective and simple once we discuss your needs.
The range of improvements we made as a result of working with Userfy heavily contributed to the new website's success.
Head of Digital at the YHA
Want Clear, Focused Insight on Your Product?
Learn what’s holding your users back and where the big opportunities lie to improve clarity, trust, and conversion.