# **Welcome to the Userfy Blog –** **UX Research Insights That Drive Growth**

### [The Cost of UX Uncertainty and How a Free UX Risk Scan Gives You Clarity, Confidence, and Control](/content/2025/11/27/the-cost-of-ux-uncertainty-and-how-a-free-ux-risk-scan-gives-you-clarity-confidence-and-control/index.html)

UX uncertainty affects every team at some point. This article explores why it happens, what it costs, and how the Free UX Risk Scan gives you the clarity and direction

### [How To Avoid Expensive Product Mistakes at Your Startup](/content/2025/11/20/how-to-avoid-expensive-product-mistakes-at-your-startup/index.html)

A short, practical guide to when and how founders can prevent costly product mistakes before they happen. Why This Matters (And Why I Care) Building a business is a

### [Schrödinger’s User Experience: Are You a Sufferer?](/content/2025/11/07/schrodingers-user-experience-are-you-a-sufferer/index.html)

A 4-minute read on why your user experience might be both working and broken; and how a few real-world tests reveal which it really is. There’s a famous thought

### [Why Great CRO Needs Real Users](/content/2025/10/16/why-great-cro-needs-real-users/index.html)

A 5-minute read outlining why data alone isn’t enough for great CRO, and how real users reveal the “why” behind the numbers. The human layer doesn’t replace your data; it

### [Why Sir Clive Sinclair Would’ve 100% Fired Me](/content/2025/10/13/why-sir-clive-sinclair-wouldve-sacked-me/index.html)

A respectful, 5-minute read on why Sir Clive Sinclair’s genius still needed evidence, why his teams couldn’t challenge him, and how simple, light-touch research could

### [Designing AI People Can Trust](/content/2025/10/07/designing-ai-people-can-trust/index.html)

These reflections draw on several UX research studies I have conducted this year across different industries, each broadly aimed at optimising the value of AI features.

### [Beyond UX: When Testing Surfaces Strategic Gaps.](/content/2025/09/14/when-user-testing-reveals-strategic-problems/index.html)

User testing is the perfect way to uncover user experience issues like confusion, unclear content, and journey friction. But sometimes, it surfaces something bigger. I

### [Friction Doesn’t Always Scream. It Whispers.](/content/2025/04/15/friction-doesnt-always-scream-it-whispers/index.html)

\*And while your team might not hear it, your users do.\* We all want faster growth — higher conversion, lower churn, better retention. But there’s a quiet force

### [Are Unknown Unknowns Silently Killing Your Growth?](/content/2025/04/04/unknown-unknowns-the-silent-killers-of-your-growth/index.html)

In UX and product development, the issues we know about get the attention: the bugs we can see, the drop-offs we can measure, and the friction we can feel. But what if

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